2010 January | sarabrown.co.uk

Monthly Archives: January 2010

How to avoid disastrous design

January 26, 2010 – 10:01 pm

Today I talked to a lovely lady who needs a small and simple website that is visually formed to reflect her creative work. Unfortunately she’s had a previous nightmarish experience. This is what we recommend to avoid the following scenario playing out in your world.
The lady explained how the website she had commissioned looked like an own [...]

By Sara | Posted in (sb) approach, Tips | Tagged (sb) approach, design, graphic design, marketing, target audience, web design, website design | Comments (0)

7 tips on how to choose the right design team

January 14, 2010 – 6:14 pm

The benefits of quality design are often lost because it’s so easy to choose the wrong designers to work with. However, if you choose wisely and get your design and marketing team right your business will communicate professionally, consistently and dynamically. The result of such a winning formula is what we all want – increased [...]

By Sara | Posted in Resources, Tips | Tagged choosing a designer, design, design profitability, marketing, recommendations | Comments (2)

Choose brand consistency for 2010

January 11, 2010 – 10:23 am

The best way to increase profitability through your investment in design and marketing is for you to be consistent. There’s nothing worse for your bottom line than your image chopping and changing. The trouble is the damage from inconsistency is so subtle that many business owners are blissfully unaware of the negative effects on their [...]