http://sarabrown.co.uk/2010/01/choose-brand-consistency-for-2010/ design for growth Wed, 14 Jul 2010 11:00:23 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://sarabrown.co.uk/2010/01/choose-brand-consistency-for-2010/comment-page-1/#comment-67 Matt Mon, 11 Jan 2010 19:44:02 +0000 http://sarabrown.co.uk/?p=440#comment-67 Couldn't agree more, Sara. Consistent communication fosters trust, particularly when it comes to a brand's tone of voice. Just imagine a person who spoke in a different accent each time you met them. You'd find them unnerving, to say the least. Consistent language should certainly be at the heart of a consistent brand. Couldn’t agree more, Sara. Consistent communication fosters trust, particularly when it comes to a brand’s tone of voice. Just imagine a person who spoke in a different accent each time you met them. You’d find them unnerving, to say the least. Consistent language should certainly be at the heart of a consistent brand.

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