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Author Archives: Sara

Logos – should you pay £50 or £5,000?

March 10, 2010 – 1:28 pm

I’m often asked about logo design. Is it essential? Is it important? Does it have to cost an arm and a leg? The answer is predictably not black and white and so I’ve done my best to unravel things.
What is a logo and why is it important?
A logo is always the very first impression people [...]

Posted in Tips | Tagged brand, logo, logo design, marketing | Comments (0)

Unravel. Unmarket. Unsell.

March 2, 2010 – 11:19 am

I’ll give credit where it’s due and the idea for this blog came from the most awesome name for a company that does marketing – UnMarketing. Scott I salute you! The ‘unmarketing’ approach is exactly what I think the world of communications needs. “It’s all about positioning yourself as a trusted expert in front of [...]

Posted in (sb) approach, Tips | Tagged (sb) approach, communication, marketing, target audience | Comments (0)

The magic of visual communication

February 15, 2010 – 9:41 am

What is visual communication anyway? It’s all about connecting – to the right audience, at the right time and in the right way. Through your communications, you should be aiming to build, sustain and nurture mutually beneficial relationships with both your potential and existing customers.
Successful visual communication will strengthen the trust your customers have in [...]

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