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Author Archives: Sara

Do you have a visual competitive edge?

August 5, 2010 – 7:58 am

It’s a cut-throat out there and as competing businesses clamber for ever wiser customers, you should be focussed on calving out a competitive edge for yourself. A company has achieved a successful visual presence when their customers can find them when and where they are looking and more importantly, when their customers can understand them. [...]

Posted in Resources, Tips | Tagged brand, branding, design, graphic design, target audience, website, website design | Comments (0)

Cuts, cuts, cuts – but cut your marketing budget at your peril

July 28, 2010 – 4:08 pm

Cuts, cuts, cuts – but cut your marketing budget at your peril.
The newspapers, TV, radio and internet are full of one story – Government cuts. NHS cuts. City council cuts. Speed camera cuts. All sorts of cuts! In this kind of economic environment it is easy to fall into the trap of thinking small. There’s [...]

Posted in Tips | Tagged brand, branding, design, leaflet, marketing, target audience, website design | Comments (0)

7 tips: How to gain a winning relationship with your designer

July 19, 2010 – 4:40 pm

7 tips on how to gain a winning relationship with your graphic designer
If you are looking for long term success in your marketing and communications then aim to develop and build a lasting relationship with your designer! This relationship should be a partnership where there is rapport and cooperation. The result is that your designer [...]