The 80 20 rule remains true, even in marketing and communication. The 80 20 rule is also known as the Pareto principle – 80% of effect and results come from 20% of cause and effort. So, as everyone clambers for the attention of target audiences and potential customers this 2011, remember the 80 20 rule. [...]
Author Archives: Sara
Is planning guessing? The pros and cons of marketing plans
November 21, 2010 – 4:24 pm
In my last post, “Don’t stare, it’s rude”, I discussed how businesses often reach a two year itch. It may feel like your business is going nowhere fast because you’re too busy to grow effectively. I felt this was true of our business and concluded the best thing to do was look at our marketing plan and [...]
Don’t stare, it’s rude
September 30, 2010 – 3:26 pm
It’s uncomfortable isn’t it? Being stared at is very uncomfortable. Well, I’ve spent every spare minute of the last three weeks taking a long hard look at myself and my business. And my conclusion is it’s good to ignore all etiquette, be rude and stare unforgivably at yourself, your business and its proposition every now [...]
