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Category Archives: (sb) approach

How to lose a customer in 30 steps!

July 6, 2010 – 8:27 am

A recent experience at a certain well known food/department store got me thinking about customer experiences. Is every tiny little aspect of customer experience important? I believe the answer is yes when my less than £20 pound shop could actually equate to £62,400. All I and Mr D wanted was a fan and large bowl of fresh salad [...]

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Unravel. Unmarket. Unsell.

March 2, 2010 – 11:19 am

I’ll give credit where it’s due and the idea for this blog came from the most awesome name for a company that does marketing – UnMarketing.  Scott I salute you! The ‘unmarketing’ approach is exactly what I think the world of communications needs. “It’s all about positioning yourself as a trusted expert in front of [...]

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How to avoid disastrous design

January 26, 2010 – 10:01 pm

Today I talked to a lovely lady who needs a small and simple website that is visually formed to reflect her creative work. Unfortunately she’s had a previous nightmarish experience. This is what we recommend to avoid the following scenario playing out in your world.
The lady explained how the website she had commissioned looked like an own [...]

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