The 80 20 rule remains true, even in marketing and communication. The 80 20 rule is also known as the Pareto principle – 80% of effect and results come from 20% of cause and effort. So, as everyone clambers for the attention of target audiences and potential customers this 2011, remember the 80 20 rule. [...]
Category Archives: Tips
Is planning guessing? The pros and cons of marketing plans
November 21, 2010 – 4:24 pm
In my last post, “Don’t stare, it’s rude”, I discussed how businesses often reach a two year itch. It may feel like your business is going nowhere fast because you’re too busy to grow effectively. I felt this was true of our business and concluded the best thing to do was look at our marketing plan and [...]
Do you have a visual competitive edge?
August 5, 2010 – 7:58 am
It’s a cut-throat world out there and as competing businesses clamber for ever wiser customers, you should be focussed on calving out a competitive edge for yourself. A company has achieved a successful visual presence when their customers can find them when and where they are looking and more importantly, when their customers can understand [...]
