Comments for sarabrown.co.uk http://sarabrown.co.uk design for growth Tue, 24 May 2011 12:45:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Outbound marketing sucks and inbound marketing works by Sara http://sarabrown.co.uk/2011/03/outbound-marketing-sucks-and-inbound-marketing-works/#comment-195 Sara Tue, 24 May 2011 12:45:58 +0000 http://sarabrown.co.uk/?p=719#comment-195 Glad we agree! Things are changing fast in the world of advertising and communication. Can businesses keep up? Glad we agree! Things are changing fast in the world of advertising and communication. Can businesses keep up?

]]> Comment on Outbound marketing sucks and inbound marketing works by Taz Thornton http://sarabrown.co.uk/2011/03/outbound-marketing-sucks-and-inbound-marketing-works/#comment-194 Taz Thornton Tue, 24 May 2011 10:21:52 +0000 http://sarabrown.co.uk/?p=719#comment-194 Great blog, Sara - our thoughts exactly! Great blog, Sara – our thoughts exactly!

]]> Comment on You get dressed, don’t you? by Tweets that mention You dress up right?sarabrown.co.uk -- Topsy.com http://sarabrown.co.uk/2011/02/you-get-dressed-dont-you/#comment-192 Tweets that mention You dress up right?sarabrown.co.uk -- Topsy.com Tue, 08 Feb 2011 17:45:57 +0000 http://sarabrown.co.uk/?p=702#comment-192 [...] This post was mentioned on Twitter by Sara Brown, Sara Brown. Sara Brown said: You get dressed, don't you? http://bit.ly/eIMVgn New blog on being dressed or not! Related to graphic design of course ;-) [...] [...] This post was mentioned on Twitter by Sara Brown, Sara Brown. Sara Brown said: You get dressed, don't you? http://bit.ly/eIMVgn New blog on being dressed or not! Related to graphic design of course ;-) [...]

]]> Comment on The 80 20 rule related to your website by Sara Brown http://sarabrown.co.uk/2011/01/the-80-20-rule-related-to-your-website/#comment-182 Sara Brown Tue, 11 Jan 2011 11:58:26 +0000 http://sarabrown.co.uk/?p=682#comment-182 Thank you David for taking the time to leave such an insightful comment. I particularly liked your point about connecting with fast adopters who have a lot of influence. Does anyone have any thoughts on the potential dangers of negative media exposure and how to handle it? Thank you David for taking the time to leave such an insightful comment. I particularly liked your point about connecting with fast adopters who have a lot of influence. Does anyone have any thoughts on the potential dangers of negative media exposure and how to handle it?

]]> Comment on The 80 20 rule related to your website by Davi Earp http://sarabrown.co.uk/2011/01/the-80-20-rule-related-to-your-website/#comment-181 Davi Earp Mon, 10 Jan 2011 23:09:15 +0000 http://sarabrown.co.uk/?p=682#comment-181 This is a powerful tool to apply to any business, if only to focus where to apply one's efforts. Since the advent of electronic media you can also multiply this effect by taking advantage of those 20%, the leaders or faster adopters, who have the most contacts, followers, and significant power to influence the 80% that take their lead from them or others. But beware the potential downside which could come from negative media exposure, as this multiplier effect can be your enemy as well as your friend. Used wisely, there's no need to fear. It can create a desirable positive effect. Remember the 'Delia effect' after she uses new ingredients or cookery devices. This is a powerful tool to apply to any business, if only to focus where to apply one’s efforts. Since the advent of electronic media you can also multiply this effect by taking advantage of those 20%, the leaders or faster adopters, who have the most contacts, followers, and significant power to influence the 80% that take their lead from them or others.

But beware the potential downside which could come from negative media exposure, as this multiplier effect can be your enemy as well as your friend.

Used wisely, there’s no need to fear. It can create a desirable positive effect. Remember the ‘Delia effect’ after she uses new ingredients or cookery devices.

]]> Comment on Is planning guessing? The pros and cons of marketing plans by Sara Brown http://sarabrown.co.uk/2010/11/is-planning-guessing-the-pros-and-cons-of-marketing-plans/#comment-175 Sara Brown Thu, 09 Dec 2010 13:02:58 +0000 http://sarabrown.co.uk/?p=615#comment-175 With time being such a limited resource it's hard to fathom out what to do and what not to do but the conclusion is it's all about that middle ground... Enjoy the accounts! With time being such a limited resource it’s hard to fathom out what to do and what not to do but the conclusion is it’s all about that middle ground… Enjoy the accounts!

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