September 30, 2010 – 3:26 pm
It’s uncomfortable isn’t it? Being stared at is very uncomfortable. Well, I’ve spent every spare minute of the last three weeks taking a long hard look at myself and my business. And my conclusion is it’s good to ignore all etiquette, be rude and stare unforgivably at yourself, your business and its proposition every now and again.
We’ve been suffering from the two year itch syndrome. It’s about two years since our business officially started. And the good news is that we’ve survived – just! But the two year itch shows up when you tend to get busy in a bit of a hamster wheel that is just going round and round, and round and round…. doing I suppose, exactly what a hamster wheel is meant to do. You’ll only realise that you are going nowhere if you break the rules and take that long hard stare at yourself. Continue reading →
It’s a cut-throat world out there and as competing businesses clamber for ever wiser customers, you should be focussed on calving out a competitive edge for yourself. A company has achieved a successful visual presence when their customers can find them when and where they are looking and more importantly, when their customers can understand them.
Graphic design is often misunderstood and seen as an unnecessary cost. Many businesses severely underutilise the power of visual design. But one thing is for sure, design led businesses stand out from the crowd. Successful businesses of any size are embracing design, using it as a strategic resource to strengthen their products and services in order to achieve profitable growth. Continue reading →
The media is full of one story – Government cuts. NHS cuts. City council cuts. All sorts of cuts! In times like these your marketing budget may feel like a luxury and history shows that in an economic downturn, the top of the list of cuts for businesses is marketing. But cut your marketing budget at your peril. Here’s why:
We live in a competitive environment. Brands are competing for attention like never before. Cut your marketing budget and your impact on your target audience will reduce significantly, if not die out because you’ll be swallowed by competitive. Continue reading →
