C is for clarity: Go for transparency in your message. Simple and precise will go further than over complex.
O is for open: Don’t try and be what you are not. If you have a good product or service then there is an audience out there for you. You’ve just got to attract their attention.
M is for magic: Think about how you can enchant your target audience. Magic is exciting.
M is for mystery: An element of ambiguity that makes people look twice is good. But remember not to go too far so your message becomes unclear.
U is for unique: A distinctive approach is essential. Be different.
N is for navigation: Help your audience navigate their way through your message with a clear hierarchy of information.
I for inspire: Motivate and enthuse people and they are more likely to act on your message.
C is for conversation: Get people talking about your message and your brand.
A is for attention: Grab it. As much of it as you can.
T is for truth: There is nothing more provoking than an authentic message.
I is for inviting: Appeal. Allure. Engage. Be magnetic.
O is for obscure: Do the opposite. Obscurity creates doubt. Avoid it.
N is for no noise: Stick to one main message and don’t try and say everything at once.
And one more thing. Give yourself an A if you end every piece of information with a call to ACTION! Ask your audience to do something. Be clear about what you want them to do next. So to follow my own advice (!) please comment and let us know your thoughts. And if you are struggling to engage your audience with your communications then get in touch!
1. Arrive just after 9pm.
2. We eventually find fans after a five minute search in roughly the right area.
3. There is one fan left in a rather abused looking box.
4. We opt to lug it around as it is the last fan – well Mr D lugs it around.
5. Arrive at salad counter.
6. No large salad bowls – in fact there are only small salad bowls.
7. No staff on the entire delicatessen isle.
8. Mr D leaves me waiting (battered fan box at feet) while he attempts to find invisible staff.
9. Mr D tracks down 2 staff members who are chatting amongst themselves.
10. Mr D asks for help and explains what he needs.
11. One staff member just says, “Sorry can’t help you.”
12. Surprised and a little taken aback Mr D looks at other staff member.
13. Second more helpful staff member musters a weak, “I’ll try.”
14. More helpful staff member walks very slowly towards salad counter.
15. More helpful staff member shuffles around behind salad counter for about three minutes… Continue reading
