The 40-60 second round at networking events – what do you say? One thing I often say is, ‘We connect businesses with their target audience through engaging communication…’ So what exactly is communication? Here are some tips to help you think about different aspects of successful communication. Here we go! C is for clarity: Go [...]
Tag Archives: brand
Logos – should you pay £50 or £5,000?
March 10, 2010 – 1:28 pm
I’m often asked about logo design. Is it essential? Is it important? Does it have to cost an arm and a leg? The answer is predictably not black and white and so I’ve done my best to unravel things. What is a logo and why is it important? A logo is always the very first [...]
Choose brand consistency for 2010
January 11, 2010 – 10:23 am
The best way to increase profitability through your investment in design and marketing is for you to be consistent. There’s nothing worse for your bottom line than your image chopping and changing. The trouble is the damage from inconsistency is so subtle that many business owners are blissfully unaware of the negative effects on their [...]
