The best way to increase profitability through your investment in design and marketing is for you to be consistent. There’s nothing worse for your bottom line than your image chopping and changing. The trouble is the damage from inconsistency is so subtle that many business owners are blissfully unaware of the negative effects on their [...]
Tag Archives: design
Only the BRAVE: why we chose to give
November 24, 2009 – 10:06 am
Have you ever considered the impact your business has on the wider world? Have you stopped to think how this could be used in a positive way? The official term — corporate social responsibility. But I prefer to strip away the jargon and cold tone and call it, “giving just because you can contribute and [...]
A small business conundrum
November 15, 2009 – 10:32 pm
What should the business owner, who needs to allocate time to getting jobs of their own finished do when schedules keep slipping? Should we allow all important growth enhancing projects to keep slipping because they are so large that we can never finish them? Or is it important to admit that though perfection should be [...]
