I’m often asked about logo design. Is it essential? Is it important? Does it have to cost an arm and a leg? The answer is predictably not black and white and so I’ve done my best to unravel things. What is a logo and why is it important? A logo is always the very first [...]
Tag Archives: logo
Choose brand consistency for 2010
January 11, 2010 – 10:23 am
The best way to increase profitability through your investment in design and marketing is for you to be consistent. There’s nothing worse for your bottom line than your image chopping and changing. The trouble is the damage from inconsistency is so subtle that many business owners are blissfully unaware of the negative effects on their [...]
Zambia Tourism Awards — the case study
December 1, 2009 – 12:49 pm
We were approached to get involved with the first ever Zambia Tourism Awards in April 2009. The competition was designed to promote and reward excellence in Zambian tourism. Case studies are an opportunity for us to express our passion for what we do. They give a deeper insight into our design rational, the process followed [...]
