I’m often asked about logo design. Is it essential? Is it important? Does it have to cost an arm and a leg? The answer is predictably not black and white and so I’ve done my best to unravel things. What is a logo and why is it important? A logo is always the very first [...]
Tag Archives: marketing
Unravel. Unmarket. Unsell.
March 2, 2010 – 11:19 am
I’ll give credit where it’s due and the idea for this blog came from the most awesome name for a company that does marketing – UnMarketing. Scott I salute you! The ‘unmarketing’ approach is exactly what I think the world of communications needs. “It’s all about positioning yourself as a trusted expert in front of [...]
How to avoid disastrous design
January 26, 2010 – 10:01 pm
Today I talked to a lovely lady who needs a small and simple website that is visually formed to reflect her creative work. Unfortunately she’s had a previous nightmarish experience. This is what we recommend to avoid the following scenario playing out in your world. The lady explained how the website she had commissioned looked like an [...]
