I’ll give credit where it’s due and the idea for this blog came from the most awesome name for a company that does marketing – UnMarketing. Scott I salute you! The ‘unmarketing’ approach is exactly what I think the world of communications needs. “It’s all about positioning yourself as a trusted expert in front of [...]
Tag Archives: (sb) approach
How to avoid disastrous design
January 26, 2010 – 10:01 pm
Today I talked to a lovely lady who needs a small and simple website that is visually formed to reflect her creative work. Unfortunately she’s had a previous nightmarish experience. This is what we recommend to avoid the following scenario playing out in your world. The lady explained how the website she had commissioned looked like an [...]
A small business conundrum
November 15, 2009 – 10:32 pm
What should the business owner, who needs to allocate time to getting jobs of their own finished do when schedules keep slipping? Should we allow all important growth enhancing projects to keep slipping because they are so large that we can never finish them? Or is it important to admit that though perfection should be [...]
