The 40-60 second round at networking events – what do you say? One thing I often say is, ‘We connect businesses with their target audience through engaging communication…’ So what exactly is communication? Here are some tips to help you think about different aspects of successful communication. Here we go! C is for clarity: Go [...]
Tag Archives: target audience
Unravel. Unmarket. Unsell.
March 2, 2010 – 11:19 am
I’ll give credit where it’s due and the idea for this blog came from the most awesome name for a company that does marketing – UnMarketing. Scott I salute you! The ‘unmarketing’ approach is exactly what I think the world of communications needs. “It’s all about positioning yourself as a trusted expert in front of [...]
How to avoid disastrous design
January 26, 2010 – 10:01 pm
Today I talked to a lovely lady who needs a small and simple website that is visually formed to reflect her creative work. Unfortunately she’s had a previous nightmarish experience. This is what we recommend to avoid the following scenario playing out in your world. The lady explained how the website she had commissioned looked like an [...]
